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With the constant changes on Facebook, promoting your page has become more difficult. Despite this, Facebook marketing is still a must for businesses because of the sheer amount of users. Facebook is one of the giant platforms when it comes to social media marketing. For a modern business to be more visible, they must exert effort into marketing their page on Facebook. Now, this doesn't instantly mean spending money on ads. There are other ways to promote your page without it costing you a dime. Here are some tips for you to grow and maintain your audience. 1. Reach Out Your Current Network For a young page, it can be quite a rough start. But you have your initial likers and followers. You can't work with only a small audience. Encourage your current likers to share your page to their friends and followers. You can also tell your friends and family for a promotion as well. This might be the most difficult stage, but once you've got it out of the way, everything will be a br...

Social media marketing and content marketing go hand-in-hand. In fact, a lot of your social media efforts will likely boil down to creating blog posts and articles and then sharing those with your audience. However, in order for your content to get read and shared, you need to ensure that you are approaching it in the right way and that you have the right idea about what works on Facebook and Twitter and what doesn't. And by 'working', what we really mean is that you're creating content that will get shared and that will get read. Let's take a look at how you go about doing this: The Importance of Uniqueness Companies that have no clue bout social media will create content that is derivative and dull. How many times have you seen articles on 'How to Get Abs'? Or on 'How to Pick Up Women'? These are things that everyone wants to achieve but the articles are written in a way that is highly generic and that doesn't seem to offer anything new. On the...

For today's business owners, social media sites have become primary sales and services platforms. If you have not tapped into these resources to grow your business, know that you are missing out on some great opportunities. In this article, we are going to take a look at some advantages of using social media websites to help you expand your business. 1. Demographics Research All social media platforms have a great deal of information about their users. And the good thing is that plenty of this information is accessible to business owners via special tools like Facebook insights. With these tools, you can get a better understanding of your demographics, their interests, needs and buying habits. So, you can create better marketing strategies and products. 2. Sales Leads The primary goal of marketing campaigns is to help business drive sales. By publishing your business ads on these platforms, you can target your niche segments. As a matter of fact, this is the most effective techniqu...

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 LinkedIn Marketing for Small Business is becoming increasingly popular because it is a fast growing platform and the world's largest professional network with hundreds of millions of users. Posting regular, valuable content on Linkedln helps to create trust between you and your connections and helps you to be seen as an expert in your field. Why does this matter? Well, those that are perceived as experts in their field are able to command higher rates and generate more business and wouldn't we all like that! 7 Reasons To Publish Content On LinkedIn It helps keep you top of mind within your LinkedIn network. Your content provides more value to your network. For instance, posts offering free advice, tips or information on industry trends are often useful or valuable to your network. It allows you to share your expertise, insights, technical or industry knowledge with a broader audience. It helps to amplify your blog content to a wider audience and can help drive traffic back to ...