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Budweiser has the frogs. McDonalds has Ronald. Goodyear has the baby. Each of these companies has used different images as a means of advertising with traditional media. Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image. With the World Wide Web, however, marketing departments struggle to incorporate traditional advertising into a high-tech medium like the Internet. The Internet continues to grow at a rapid pace. Billions of dollars have already been transacted this year and with the holiday season approaching those numbers will only increase. The traditional forms of marketing and advertising still have their place; however, in a world where one out of every eight dollars is spent online, the traditional 4P’s of business might not fully apply. In the past, the business mantra was “location, location, location.” More businesses have realized that, with the Internet boom, the new mantra is more like “logistics, logistics

  You may have heard about Myspace, the News Corp.-owned social networking powerhouse. Or Facebook, the rapidly growing network which is presently independent but might one day be owned by Google, Yahoo!, NBC, Tribune Co., or any other media company which recognizes the site's massive potential for consumer leverage. In a sense, marketing on the internet uses high technology to advance a very low-tech agenda. Like any offline marketing campaign from years ago, generating business demand online still boils down to an objective understanding of your product or service's utility. You still need an informed and unbiased view of your target market. Effective and efficient use of the marketing mix (price, product, placement, promotion) is as important today as it was decades ago. None of this has changed. But the dawn of the internet introduced a new variable: a breadth of consumer touch points previously unfathomable to most marketers. Social media are among the most promising chann

  There are thousands of web sites, books, CD-ROM's, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer "secret strategies" and "killer tactics" which promise to increase your chances of having success on the Internet. Of course you must fork over your hard earned cash for these wonderful pearls of wisdom. (Many of which turn out to be nothing more than pyramid schemes and other scams) With all of these so called experts lining up to take your money and fill your head with dreams of making easy millions you may find it difficult to filter out the facts from the fiction. I will take the unenviable role of fact giving, bubble burster and tell you flat out, "There are no secrets to successful Internet marketing!" Let me repeat myself, I said, "There are no secrets to successfully Internet marketing" Successful marketing, whether its online or off, requi

  Does your online marketing campaign have a flat tire? Or is it more like a slow leak? Today my 16 year old son Fritz called on the cell phone from high school. Mom took the call. “Could Dad fix my flat tire during the day?” Of course I would fix it. And then it hit me. Knowing you have a flat tire is a lot better than not knowing. Unfortunately, when your online marketing campaign has a flat tire or a slow leak, it may take a while before you realize it or fix it. My e-book website has had a few flat tires and a few slow leaks. Bad e-book cover, slow website loads, advertising to people who would never buy, and other problems. But I think I’ve repaired the flats and the slow leaks. I hope. Here’s my first online flat tire. When I first published my e-book on the Internet in November of 2003, my e-book cover was running at a loss. As I remember, I was making a dollar for every 3 dollars I spent on advertising. What was the flat tire? Please take a look at my original e-book cover. It’

 Hello Internet junkies and friends, Did I mention my frustration with online marketing and the years it took me to get where I am today? Did I mention I've found the right solution and the benefits included for you, and I, and the whole family? Well, If I didn't, then excuse me while I take a deep breath. Awww... There's an ole gospel hymn with the words, "I saw the light...", meaning Jesus Christ as, the way, the truth, and the life. Amen! Many of you have probably sang it a time or two, right? Well, could I tell you that I believe I have found the light. The Online Internet light that is. Yes, and I'll explain a little in detail as you read on, but first... Most of you who have been around the internet, or computers for that matter, have seen just about everything you can imagine when it comes to a Home Based Business or internet marketing, right? Many of you have joined at least half of those promising you lot's of money that didn't materilize. Wel

Many people are saying that the internet is dead. So is there still money to be made on the Internet? The answer is a definite YES. Research shows, time and again, that consumers want to spend more online, and that the internet is fast becoming an integral part of their lifestyle and it'll continue to be so. Internet consumers are cautious and they want sites that are credible and worth shopping before they part with their money. The traditional brick-and-mortar rules of business still apply to internet business. It's prudent to remember that the internet is not your business goal; it's a medium in helping you achieve your business goals. Adhere to my following Rules and you'll be on your way to building a viable, sustainable and successful internet business. 1. Develop a viable business plan The biggest reason why so many dotcoms failed is an inadequate business plan of how and when they will achieve profitability. To have a successful and sustainable internet business

  We are entering into a subject matter that is wide and deep. In our initial research we found little reference to a Relationship Matrix in context to the emergence of a networked world other than references to the movie the matrix. As such this subject matter covers a series of analysis in context to the emergence of the relationship economy. The new economy is being facilitated by convergence of technological mediums aimed at enabling transactions of economic value through relationships. First the definition of "Relationship" defined as connection or association; the condition of being related. Second the definition of "Matrix" defined as something within or from which something else originates, develops, or takes form. And third the definition of "Factors" defined as elements which actively contribute to the production of a result. The relationship matrix is used to determine one relationship factor to another and the subsequent value proposition aimed

  Have you heard of the latest in talk radio? If not let me fell you in on it. The talk radio of old was when your Grandpa and Grandma sat around the old dial tune box radio listen to things like "Only The Shadow Knows"or getting scared out of their pants lessening to " War Of The Worlds" Now that was some powerful radio back then. When radio started there was only AM channels and most of them was talk and story telling. Yes there was music too,but with no TVs out yet radio was the only entertainment around,unless there was a cock fight going on somewhere. Then FM came out on radio and all the music turned to those channel's,most of the talk shows stayed with AM. So if you wanted to listen to music go FM and if you wanted to listen to tall shows it was AM. Then TV came out and change everything. Most radio is steal the same now a days, you have your AM and FM and you have a lot of talk shows and music. But when you get out of range you lose reception and if you

These days, everyone is looking for ways to drive traffic to their website. A truly creative and powerful approach to getting website traffic is to tap into the Web 2.0 social media marketing scene. Social media websites like Digg, MySpace, Reddit, and Flickr offer almost instant access to large pools of active online prospects. The trick is learning how to use leverage these media sites for the benefit of everyone involved. MyBlogLog.com is a perfect example of how social media sites can generate website traffic and keep generating traffic for a long time to come. With a free member account, MyBlogLog provides a small snippet of code called a widget that you place on your website or blog. The widget then displays a thumbnail image and name of any MyBlogLog members that visit your site. This by itself is a bonus because it generates a sense of activity on your site and creates a feel of community for your website or blog. When you visit someone else's site that has this widget inst

 In today's world of advanced technology, each technique is constantly evolving on a very fast pace. To keep pace with all these changes one needs to study and learn about everything new that is happening in any field. Search engine optimization or online promotion of websites is among one of the very rapidly changing fields in the internet. Keeping track of these new developments will help an online business to earn profit. Social media optimization is a new term that has come about in the field of search engine optimization as a result of these changes. The term may sound to be very intimidating, but in fact it is nothing but promoting of online sites in such a manner that is becomes easily and more accessible in social networking sites. Such sites are very popular among online visitors these days and so one has more chances of reaching out to more people. Research studies have indicated that more then sixty percent of people, who are active on the web, have made their profile on

  Understanding your Web site's traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it's "market research that cannot lie" - and therefore provides unprecedented insights that can help you to strategize not only for the future development of the site itself, but also for your overall business and marketing plan. I'll describe the most important sections of the log report when analyzing your site's marketing effectiveness. Often, deciding what's right and what's a problem is a gut feel that you'll develop by looking at your log reports over a period of weeks or months, by trying some new tactics, and observing the trends and results. General Statistics This introductory section shows the overall traffic to the site, including the number of actual visitors, as opposed to "hits". This is an important distinction - one h

  If your website has outgrown itself and needs a change in its overall look/design, you surely are in for a revamp. Since Google constantly keeps on making changes in its algorithm, it includes new ranking factors based on user friendliness etc. Your website needs to bring about renovation with passage of time so that it can adapt itself to new website designing trends and bring more user friendly features to its audience. Here are some ways you could revamp your website without affecting SEO: Retain the same URL structure or use 301 Direct Take a list of all the urls in your original website and save it in an Excel file. Make your best efforts to retain the same URL or use 301 redirects for saving the website from incurring a loss in traffic. If you change the URL structure of the website abruptly, you will also lose all inbound links and that could lead to a total disaster. Conduct a 301 redirect mapping campaign so that you get your website's traffic back. Execution of the 301

Smoking is a matter of the mind and the body follows. You can quit smoking gradually by developing will power for that. Why is social media even harder to quit? I answer it in this article. So look inside to find out. Social media is visual. There are images in front of our screen and scope for video chat. The person on the other end has dressed up beautifully and has uploaded beautiful pictures of hers in albums. You are able to access all that and get enticed to them. Your spouse at home does not arouse you any longer nor do your children seem lovely any longer. You start longing for the girl on the other end. Your spouse finds out everything and squabbles and arguments follow until your spouse files a divorce. In the meantime the girl on the other end also does not show up. So you start searching for chatting with another lovely girl and the vivacious cycle repeats. Do you see now where you are going and are being led? Do not let this happen to you. Sticking to family members and he