Factors of the Relationship Matrix - Social Media

 



We are entering into a subject matter that is wide and deep. In our initial research we found little reference to a Relationship Matrix in context to the emergence of a networked world other than references to the movie the matrix.


As such this subject matter covers a series of analysis in context to the emergence of the relationship economy. The new economy is being facilitated by convergence of technological mediums aimed at enabling transactions of economic value through relationships.


First the definition of "Relationship" defined as connection or association; the condition of being related. Second the definition of "Matrix" defined as something within or from which something else originates, develops, or takes form. And third the definition of "Factors" defined as elements which actively contribute to the production of a result.


The relationship matrix is used to determine one relationship factor to another and the subsequent value proposition aimed at producing a result. Desired results are defined by the individuals, institutions, organizations and governments within the matrix. Results can also be defined by the interaction of all relationships collectively.Our initial analysis identified the initial set of factors currently influencing the emergence of the relationship economy. Taken within a matrix the combined factors illustrate the potential of over 400 possible interactions which both define and impact end results.


Using the Matrix


The purpose of the matrix is to provide a basis for market segments of the relationship economy to define which factors provide the most influence to achievement of an end result. Using other management tools such as a prioritization matrix, affinity diagramming and systemic mapping, the organization of factors can be aligned strategically. Using these tools, the alignment of relationships and efforts to maximize opportunities can be done with clarity of purpose and in context to achievement of specific goals. The dynamics of the current "networking space" is filled with reactionary responses to the stimulus of opportunity fueled by both the hype and adoption of users to the new medium.


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These dynamics are creating a wave of change yet to be defined but speculated as significant and disruptive to say the least.In the coming era, doing the exactly right next thing is far more fruitful than doing the same thing twice. Today's market of networks appears to be "copying" what others are doing with few leaping ahead with innovative models that enhance multiple factors and improve results for specific or all stakeholders.


The most influential factor for success is leveraging multiple factors within the matrix and doing so expediently. More details on this subject in the near future.


What say you?


Jay is one of the few really deep-thinkers about both the socio-cultural implications of social networking as well as the practical business application across a range of industries and sizes of business. Jay challenges me to “up my game”.” July 21, 2007 Scott Allen, Coauthor, “The Virtual Handshake: Opening Doors and Closing Deals Online”, TheVirtualHandshake.com


Mr. Deragon is consider one of the leading experts in the emerging market of social networking market. He has studied numerous platforms, features, functions and the markets behavior. His analysis and findings conclude that this space has tremendous potential for individuals, companies and entire industries. There is an art and science to social networking that requires constant learning as the market matures. To read more about my discoveries and findings check out my blog.

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