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Do web surfers really bookmark websites anymore? A good friend and very successful marketer online recently said to me, "Ron, bookmarks are a complete waste of time." It was said so matter-of-factly, that we were off onto some other topic in the next breathe. A little later, as I was returning to the Breakaway Marketing World Headquarter, this very brief conversation popped back into my head and I asked myself... "Is he right?" "Are bookmarks a complete waste of time?" I visualized the favorites list that I've developed in my own browser's memory bank and I thought if I lost that list, I'd have to reconstruct it and I utilize my favorites folders constantly. Bookmarks aren't a complete waste of time, especially considering that it only takes a couple minutes of your time to set up a bookmark link that will put your bookmark at the top of the favorites list every time. There's a little trick that I'll share with you that you've p...

There have been various reports in the last few months about Facebook's new advertising platform, known as the Beacon. Facebook is a free social network with millions of users from across the globe. Up to now, it was uncertain where this large site was heading, but with their new advertising options it is becoming clearer by the minute. Beacon is just one of the new applications for Facebook, along with Social Ads, Facebook Insights and Polls. The first release of Beacon caused uproar with both consumers and clients. The program tracked Facebook's user movements on the site and relayed the information to clients without the users' permission. Users immediately complained to Facebook that their privacy rights were being invaded. Facebook drew back and in the process lost clients who had invested in the service. Their second Beacon launch now allows more control for users to choose what they want to send and what information they don't want to send. Users will have to giv...

  Are you at school, College or Uni and you spend your spare time and also some of your study time watching and posting online videos? Well let me tell you now you are not alone, did you know millions of children, teenagers, young and old, all over the world have found and become addicted to this great new hobby. And the number joining is growing by the hour. Now before I get into the main bit of this article there are going to be some grownups who are shocked by this statement as they thought this was an adults only area of the net, but let me tell you this Get a Life. The Kids and young people of today can and do produce some great video content far better at times than grownups and it is all legal YouTube and most general Online Video is open to anyone over 13. Teenagers of today are great at making video and they are not afraid of trying new ideas and new edits. Us older ones can learn a great deal from the younger people out there. Instead of saying no we should help them all ...

  The current proliferation of social media sites is the most pervasive phenomenon on the Internet today. Not since the dot.com explosion has the there been an Internet trend that is so widespread in its popularity. The comparison with the dot.com growth is in fact one that is made by many industry observers, and while there are a number of clear similarities, there are also some important differences. It is expected that by early 2008, all the various social media sites will have more than 230 million members. That number is predicted to grow until 2009, with a leveling off on the number of new members expected by 2012. The combined revenue from these sites, which in 2007 reached almost $970 million, is estimated to balloon to a whopping $2.4 billion by 2012. Membership growth in social media sites varies greatly from region to region. The Asia Pacific region accounts for the lion's share of users, with 35% of the total users expected by the end of 2007. EMEA accounts for about 28...

  I need to let you in on some very important information. Not only will this information save you lots money, or possibly the life of your entire business, but it will allow you to increase your profits through multiple businesses. First off, operating an online store is a fabulous and lucrative pastime, so kudos on making that decision. But before getting into the thick of it, heed my warning, you do not want to make this same mistake: only maintain one distributor for each of your online stores. Two if you MUST. I know what you might be thinking right now, "But the more products I have, the bigger the selection will be and I'll end up selling more -- therefore I'll be making more profit!" And that's exactly what I thought at one point, too. But unless you are charging sky-high prices or maintaining an inventory of your entire stock, then this thought is only half true. It is true that you may end up selling more, but the reality of the situation will quickly ap...

  With all the people offering products and services online, what sets yours apart from the crowd? You can't argue this, to succeed you need to differentiate yourself. Online businesses come and go every day and about 90% fail. The reasons online businesses fail vary from situation to situation, here's a few: It could be that the business owners didn't educate themselves properly It could be that the netreprenuer didn't market correctly It could be that the webmaster didn't develop a product people were actually willing to pay for It could be that the newbie didn't spend enough time creating and leveraging the right types of relationships It could be that the inexperienced Internet marketer didn't remember to be thorough and calculated with their product offering, sales copy, packaging, traffic plan, etc. All of the above reasons are valid and one of the most common reasons the product offering itself fails, is because the niche market that the business owne...

 In the recent past years Social Media Marketing has dominated and defined Internet marketing. The popularity of social sites like MySpace and social bookmarking sites like Digg has caused this push. Social media has two main components, user generated content and the networking capability allowing you to form groups of friends and others that you can share content with. Sites like MySpace, Zubby, and Facebook allow users to create profiles using text, videos and pictures to design their pages. These can then be shared with a selected group of other people in a special "friends" network and if the user wishes these pages can be shared over the whole social network. Sites like Digg, Flickr, Associated Content and YouTube allow users to submit links to their favorite news articles online, pictures, articles, and videos then vote on the content that others have submitted  Mobile . The most popular content is displayed on the front page of the site and the other pages are availab...

  I think a good place to answer that question, is with me asking you a question. Which groups or channels do you go to when you get to YouTube? You could ask a few of your friend the same question and within a short space of time you will have you top hit list of online videos to make. And now with all the advances of uploading online content to sites such as YouTube, your main challenge will be coming up with new ideas on what to make a video of. With YouTube and the other online video sharing sites you are able to upload almost any type of video as long as you stick to the rules set down by the site. But a tip that I was told - only make the type of video that you would not mind your Grandma seeing or of it being on a top TV show and you being the producer. Stick to your own ethics and guidelines and those combined with YouTube's you will not go very wrong. If you do a search on YouTube one of the top searched for and shown videos is that of video blogs. A video blog is the same...

 Social networking, widgets, video sharing, and user generated content are incredibly effective in expanding audience engagement. However, social media marketing must be engaged fully to experience full results. Creating and deploying social media without a concerted commitment to making the community thrive is an exercise in futility. Below are a few steps to help you get fully immersed in the exciting world of social media marketing: 1. Identify your Community's Topic Building a community that is not focused on a specific topic can result in plenty of traffic but not targeted traffic. "Drive-by" traffic is not an effective revenue generating technique. Focusing on a specific topic makes it easier for you to define a like-minded audience interested in what you have to say and who will more likely contribute to the community. It is only by communicating with your target audience and focusing on understanding their likes and dislikes that you can build a valuable identity...

  Many people use YouTube to send out a message or to simply state an opinion. However, the videos on the site can be a lot more worthwhile and beneficial to your business than that. When used as a video marketing tool, you can really pack a punch and drum up business through this vast video sharing website. The first thing you have to do is create the video, which should showcase what it is you are trying to sell. This could be goods or services, but the idea is to make an appealing commercial campaign that will impress the viewers. Then, you need a way to make sure that individuals are going to actually view your video, something you can't trust by simply posting the video on YouTube. That means you need a proven YouTube marketing blueprint,and course that can help you attain massive results. With proper mentoring you can conquer the network and get noticed quicky. You can even create an email message about your video and include a link to the video that the target audience can c...

  Social Media appeared on the Internet in 2006 and has since grown to offer new online technologies to help people share their opinions and experiences with each other in the form of text, links, images, audio and video. It allows businesses to reach their target audience via a whole new channel. Social Media is worldwide and user-driven, which is both good news and bad news for companies as the user community can have enormous power over the reputation of a brand or a company. There are many different optimisation techniques available to the Webmaster including Search Engine Optimisation (SEO) and Conversion rate Optimisation (CRO). Social Media Optimisation (SMO) is the most recent and looks at the social aspects of your website helping your business to interact better with your website visitors and customers. The Internet is continually changing and new technologies appear all the time. SMO is about the strategies used to set up Social Media components on your website that allo...

  I'm sure everybody has received an email from a company promising to get their website placed first on all the major search engines. Maybe some of you have even tried these services or may be thinking about it right now. NetSource would like to say BE CAREFUL! Did you know that it is possible that some search engine optimization companies could actually do things to get your website banned from search engines? Plus, many search engine optimization companies will only get you listed for the short term and under keywords that are not really doing you any good. Continue reading below to find out how NetSource helps clients achieve top placements in search engines the old fashion way - "we earn it". The Collins Law Firm (CollinsLaw.com) is a successful Law Firm dealing with Environmental Contamination Law, Personal Injury Law, Business Fraud, and Contract Law. They are located in Naperville, Illinois. The Collins Law Firm came to NetSource because they wanted to expand thei...

Media marketing is not a new phenomenon. It is probably as old as the net itself. But the pertinent question that we need to ask ourselves is that are we actually on the right track when it comes to media marketing or are we like the proverbial blind mice running down the alleyways with nothing but our most basic instincts to guide us? There are a lot of other things that we need to clarify such as:- - Are potential customers spending time at Digg and other relevant sites? - Do they attend SEM conferences in order to hire a company, or are they just trying to learn to do it themselves? - What are other industries doing about it? - Is there anything in the pipeline for developers of product lifecycle management software? - Are there groups of people online comparing the various brands of auto parts? - Are there really people seeking out articles on these topics? If yes, we'd be remiss not to promote our websites in those spaces. But is this media marketing? Or is it simply online ma...